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Transcript

#312 - Eddie Obeng: Breaking the Rules: The Real Path to Success (With Special Guests)

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About this Guest -

Edward David Asihene Obeng is a British organisational theorist, educator, and author, known for his groundbreaking work in business innovation and leadership. As a professor at Henley Business School and Hult International Business School’s Ashridge Executive Education, he has pioneered modern management concepts, including ‘New World Management’ and the ‘World After Midnight,’ addressing the challenges of rapid change in business and society. Founder of Pentacle (The Virtual Business School), Obeng focuses on practical, real-world learning, integrating technology and behavioural leadership to drive transformation. Recognized as a “leading revolutionary” by the Financial Times, he continues to shape the future of business education and leadership.

EddieObengtg12_21539_img_96161.jpg

About this Episode -

In this conversation, I sit down with Eddie to explore the intersection of business, technology, and personal sovereignty. We discuss the importance of authenticity in entrepreneurship, the pitfalls of fake business models, and why understanding money and value is crucial for success. Eddie shares insights on working for yourself, identifying your market, and crafting offers that genuinely serve people rather than chasing quick fixes or investor hype.

We also delve into the power of persuasion, ethical versus manipulative techniques, and how media and fear shape public perception. Eddie critiques globalisation, the illusion of political choice, and the hidden structures of modern tyranny that limit individual freedom. He emphasises critical thinking, the impact of technology on cognitive ability, and the need for personal and community-driven solutions over centralised bureaucracy.

The conversation shifts to the inefficiencies in healthcare, particularly within the NHS, highlighting how bureaucracy stifles progress. Eddie argues for localism, clear vision, and community-driven change. We conclude by reflecting on the importance of meaningful relationships, long-term planning, and reclaiming personal agency in a world dominated by mass influence.

I hope you enjoy it.

Much love

Doc x

Links -

https://x.com/EddieObeng

https://www.eddieobeng.com

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“The evil that is in the world always comes of ignorance, and good intentions may do as much harm as malevolence, if they lack understanding. On the whole, men are more good than bad; that, however, isn’t the real point. But they are more or less ignorant, and it is this that we call vice or virtue; the most incorrigible vice being that of an ignorance that fancies it knows everything and therefore claims for itself the right to kill. The soul of the murderer is blind; and there can be no true goodness nor true love without the utmost clear-sightedness.”

Albert Camus


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Much love Ahmad


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